If you have spent any time in this business, you have inevitably run across syndicates or individuals trying to sell you their “expert” picks. While there are several good services out there, many are not. So how do you know if a service is good? Staying power is important... you wouldn’t want to buy picks from someone who started last week... how long have they been in the space? Also, it’s important to note that using a standard 10% juice, and keeping the same bet size, you need to win 53% of the time to break even (which is a future blog posting).
Having said this, we have created the 10 Rules for Sports Picks Services. They are as follows:
- Offer free picks. There should be opportunities for new customers to consider these picks. Track the history of the free picks. Are they winning or losing overall?
- A service shouldn’t charge for picks unless they will, at least occasionally, discloses evidence of them already making the same pick offered. Also, this will show how much “skin” the service has in the game. Don’t take advice from someone who doesn’t have to live with the consequences.
- Admit when you lose. Don’t always use excuses like a bad call by a ref. Sometimes those things happen. But that is also part of sports betting.
- A win is singular. It does not count as more than one win and you can’t ride the coattails of one win for long.
- Have a catchy “lock” to get people excited. Examples used already are: Stone Cold Lead Pipe, Blood Bank Guarantee, Bet the Kids College Fund, and Mortal Lock. Be creative and use sparingly.
- You don’t know everything. Tell us what you follow (ie college football, horses, tennis, NBA)
- Specialize in something: a lot of interest in SEC football but a win in MAC basketball counts the same. Be known for your specialty.
- Be interesting. This can be done in several ways, but just be yourself.
- Offer Q&A sessions via Twitter, Periscope, or similar.
- Be concise. Give the reasons why for your picks is short form. It doesn’t take 30 minutes of reading to come to a conclusion of Patriots -3.
A sports betting service should use the proceeds from sales of picks to enhance profit, not be the sole source of it. Next time you are thinking of subscribing to a service, or just want to review the service you use, reread this list.
Thanks for reading. Please follow us on this blog and also stay up to date with our current posts on Twitter @scccllc and @moneylineshow. T-shirts now available at https://www.ebay.com/str/steelcityclothingcompanyllc!!
#ShootersShoot
@moneylineshow
No comments:
Post a Comment